Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

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Roblox stock (NYSE:RBLX) has tagged session highs, up 8%, as the company prepares to roll out ads on its platform. That marks a new revenue stream to help diversify the company's business, which to ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

The European Commission (EC) announced a verdict in its antitrust suit regarding Google’s ad tech business the same week a judge passed down a set of remedies (keenly disappointing from a non-Google ...

Iowa Attorney General Brenna Bird has filed a lawsuit against the online gaming platform, alleging it endangers children by ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse. At its ...